First Microsoft store in South Florida to open in Dadeland Mall

By Shaun Bevan Reporter- South Florida Business Journal

Microsoft will bring its first South Florida retail store to Dadeland Mall next year, the company announced Wednesday.

According to a post on Microsoft's blog, the company will open six new retail stores across the country in 2013, said Jonathan Adashek, general manager of the Communications and Strategy, Sales & Marketing Services Group for Microsoft.

No other information about the stores was released.

Microsoft (NASDAQ: MSFT) opened two holiday shops in Aventura Mall and Dadeland Mall in October during the launch of its Windows 8 operating system and tablet Surface RT. The company opened 34 holiday stores in total across North America.

The stores sell all types of Microsoft merchandise, from Windows PCs, Windows Phones, Microsoft and third-party software, games, peripherals and more.

Many of those stores will remain open into the New Year and some will transition into permanent full-line stores, Adashek said.

Redmond, Wash.-based Microsoft has only one retail store in Florida at The Florida Mall in Orlando.

Shares of Microsoft were down 18 cents, or 0.67 percent, to $26.87 in late Wednesday afternoon trading.

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