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Microsoft forges ahead with retail store expansion plans

Microsoft forges ahead with retail store expansion plans

by Roger Cheng at CNET

The company is continuing its transformation from a simple software company with the announcement of its first six stores planned for 2013.

Microsoft unveiled the next six locations for its expanding network of retail stores.

A Microsoft store in Boston. (Credit: Jim Kerstetter/CNET)

The company has been in the middle of a broader transformation to further connect with consumers beyond its Windows software. That has included moving even further into the hardware business with its own tablet, the Surface, going beyond its Xbox 360 video game console and the ill-fated Zune media player. A key part of that strategy has been its growing chain of retail stores, which give it opportunities to interact directly with potential customers.

 

Geekwire was the first to spot the announcement. Here's a list:

  • The Shops at La Cantera, San Antonio, Texas
  • Dadeland Mall, Miami, Fla.
  • Beachwood Place, Beachwood, Ohio
  • Westfield San Francisco Centre, San Francisco
  • City Creek Center, Salt Lake City
  • St. Louis Galleria, St. Louis.

Click the Link to see a list of Microsoft Stores

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