To access a Google Merchant Center account, you must be added as a user by a Merchant Center account admin. Multiple users are able to access a single Merchant Center, and users can connect their individual Google account with multiple Merchant Center accounts as needed.

On this page

• Invite a new user
• Change user roles
• Troubleshoot with the list of frequently asked questions

Account admins can specify different access levels per user, and each user may receive different types of emails.

• Standard: Ability to sign in to Google Merchant Center and access everything in the account, except the "Merchant Center programs" tab.
• Admin: Standard account access, plus the ability to add, delete, or edit user roles in the "Users" tab.
• Email contacts: No account access, but will receive emails based on preferences.
• Performance and insights: Users with the performance and insights access level can access all performance reports.

Every type of user is eligible for the user attribute “Verified website owner”. If this label appears next to a user’s name in the “Users” list, it means this user has verified their account’s website and can claim it, or has already claimed it.

Depending on what services are enabled in your Merchant Center account, you may find additional roles listed.

Invite a new user

Admin users invite others to gain access to your Google Merchant Center account from the "Users" tab under the tools icon dropdown. These invited users sign in to your account with their own logins, so you can safeguard your own login information.

The user you invite must have a Google account to receive the invitation. If they don’t have a Google account, they can create an account here.

To grant access to additional users, follow these steps:

1. In your Merchant Center account, click the tools icon , then select Account access under the “Settings” menu.
2. Click the plus button .
3. Enter the email address of the person you want to invite.
4. Click Add user.
5. On the next page, select the level of user access you'd like to grant, and email preferences for that user.
6. Click Save.

After you've done this, the invited user will receive an email prompting them to accept. Note that their access will be marked as "pending" until they accept the invitation.

Change user roles

Revoke user roles

If you no longer wish to allow a particular user or users to access your Google Merchant Center account, an admin user may remove them from your account. The user will no longer be able to sign in to your Merchant Center account after you've removed them.

Before removing a user, ensure that your website URL verification status isn't associated with that user. If it is and you remove that user from your account, you’ll lose your verification status. Subsequently you'll lose your claim status as well and will need to complete website verification and claiming with another user.

To remove a user:

1. In your Merchant Center account, click the tools icon , then select Account access under the “Settings” menu.
2. Under “Users”, click the email of the user you'd like to remove.
3. Under “User status”, click Remove user.

Edit user roles

Admin users may edit a user’s role. To do this:

1. In your Merchant Center account, click the tools icon , then select Account access under the “Settings” menu.
2. Under “User status,” find the email address whose role you wish to edit.

Remove your Merchant Center account access

If you no longer wish to have your Google account linked to a Merchant Center account, you can remove your own access in the "Preferences" section.

After you remove yourself from a Merchant Center account, access is revoked and you won't be able to view or make changes to the account. You must reach out to a Merchant Center account admin to regain access.

To remove your own account:

1. In your Merchant Center account, click the tools icon , then select Preferences under the “Settings” menu.
2. Select Preferences.
3. Click Remove access.
4. Click Remove access again to confirm the removal of your account