Google enables three different user roles for Business Profiles. Understand the difference between the Owner, Manager, and Site Manager roles.
In This Article:
The Owner user role
Each Business Profile can have multiple owners but only one Primary owner.Â
Primary owners and Owners:
- Can add other users to share management of a profile
- Have the same capabilities, except:Â
- A Primary owner can’t remove themselves from a Business Profile until they transfer primary ownership to another user
The Manager user role
- Have most of the capabilities of an Owner, except for more sensitive functions
- Can’t remove the Business ProfileÂ
- Can’t manage users
The Site Managers user role
- Have most of the capabilities of a Manager
- Can only edit some business information
- Can submit a request to upgrade their role. To submit a request, a Site Manager must:
- Sign in to the Google Business Profile
- Submit the request to a Manager or Owner of a verified Business Profile
- Any owner can then approve or deny the request
Â
Summary chart of user roles
The chart below details the capabilities of each type of user.
| Â | Owner | Manager | Site Manager |
|---|---|---|---|
| Add and remove users |  |
 |  |
| Remove Business Profiles | |
 |  |
| Edit all URLs | |
|
 |
| Accept all Google updates | |
|
 |
| Opt-in or out of Bookings | |
|
 |
| Update certain location settings | |
|
 |
| Manage Business Profile directly on Search and Maps | |
|
 |
| Manage Google Ads account links | |
|
 |
| Use Messaging | |
|
 |
| Add custom group labels | |
|
 |
| Edit attributes | |
|
|
| Edit the food delivery link | |
|
|
|
Edit some main business info |
|
|
|
| Edit phone number | |
|
 |
| Edit services | |
|
 |
| Create, manage, and publish posts | |
|
|
| Add, delete, and edit cover photos and additional photos | |
|
|
| Add, delete, and edit logos | |
|
 |
| Add, delete, and edit products | |
|
|
| Respond to reviews | |
|
|
| Download insights | |
|
|
| Respond to Q&A | |
|
|