Google enables three different user roles for Business Profiles. Understand the difference between the Owner, Manager, and Site Manager roles.
In This Article:
The Owner user role
Each Business Profile can have multiple owners but only one Primary owner.
Primary owners and Owners:
- Can add other users to share management of a profile
- Have the same capabilities, except:
- A Primary owner can’t remove themselves from a Business Profile until they transfer primary ownership to another user
The Manager user role
- Have most of the capabilities of an Owner, except for more sensitive functions
- Can’t remove the Business Profile
- Can’t manage users
The Site Managers user role
- Have most of the capabilities of a Manager
- Can only edit some business information
- Can submit a request to upgrade their role. To submit a request, a Site Manager must:
- Sign in to the Google Business Profile
- Submit the request to a Manager or Owner of a verified Business Profile
- Any owner can then approve or deny the request
Summary chart of user roles
The chart below details the capabilities of each type of user.
| Owner | Manager | Site Manager | |
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| Add and remove users |  |
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| Remove Business Profiles | |
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| Edit all URLs | |
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| Accept all Google updates | |
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| Opt-in or out of Bookings | |
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| Update certain location settings | |
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| Manage Business Profile directly on Search and Maps | |
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| Manage Google Ads account links | |
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| Use Messaging | |
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| Add custom group labels | |
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| Edit attributes | |
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| Edit the food delivery link | |
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Edit some main business info |
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| Edit phone number | |
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| Edit services | |
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| Create, manage, and publish posts | |
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| Add, delete, and edit cover photos and additional photos | |
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| Add, delete, and edit logos | |
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| Add, delete, and edit products | |
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| Respond to reviews | |
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| Download insights | |
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| Respond to Q&A | |
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