Google Local Ads and Google Ad Words Harnessing the Power of Read-Only Access for Lead and Report Visibility
In today's digital age, Google Ads has become an indispensable tool for businesses looking to expand their online presence and reach potential customers. Google Local Service Ads (LSAs) take this a step further by connecting service providers directly with local customers. Managing these advertising campaigns efficiently is essential for success. In this article, we will explore the nuances of Google Ads and Google Local Service Ads, focusing on how read-only access can provide valuable insights into leads and reports.
Google Ads, formerly known as Google AdWords, is a powerful advertising platform that enables businesses to display their advertisements on Google's search engine results pages (SERPs) and across its vast network of partner websites. This platform allows advertisers to create targeted campaigns, set budgets, and bid on specific keywords relevant to their products or services.
Google Ads provides various types of ad campaigns, including Search Ads, Display Ads, Video Ads, and Shopping Ads, each designed to reach different audiences and achieve specific advertising objectives.
- Access Permissions: In Google Ads, an account administrator can assign read-only access to specific users or groups by configuring access permissions. This can be done at the account, campaign, or ad group level, ensuring that the user can see all the analytics relevant to there business. You get an email inviting you to the Google Local Ads or Google Ad words page for your business from your Admin in this case Daedalus Teks Marketing team to insure you have access to the same Google Ad words and or Google Leads page they are working on
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- Dashboard Overview: Users with read-only access can view the account dashboard, which provides a comprehensive overview of campaign performance, including key metrics like impressions, clicks, conversions, and click-through rates With Google Local services the read-only access can view the account dashboard and see the customers that called, there phone number, when they were active and, when the lead was received.
- Reports and Insights: Read-only users can generate reports to gain deeper insights into campaign performance. These reports can be customized to include specific metrics, timeframes, and dimensions, allowing for in-depth analysis
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- Ad Creative and Keywords: While read-only users cannot make changes, they can view the ad creatives, keywords, and ad extensions currently in use. This visibility is valuable for evaluating the effectiveness of ad content.
- Budget and Billing Information: Read-only access also allows users to monitor budget allocation and billing information, ensuring transparency in financial matters.