By Tim Sprinkle | @ The Exchange – 23 hours ago
With nearly a billion users worldwide, Facebook (FB) is one of the hottest sites on the Internet and a defining force in online media.
But since going public on May 17, the ever popular social network has started to show a few kinks in its digital armor. First the stock price tanked. Then its domestic user growth slowed. And of course privacy concerns and data security remain ongoing issues for the company as it expands globally.
But for all the hype surrounding Facebook, the fact remains that it is an imperfect company with its fair share of internal and external struggles, like any firm. Consider these seven little-known facts about the world's largest social network.
1. It has a problem with fake accounts
According to a regulatory filing released earlier this week, Facebook itself estimates that as many as 8.7 percent of its 955 million worldwide active accounts are in fact duplicates or fakes, accounting for some 83 million "users." Of these, about 46 million are duplicate accounts (which anyone who has a "work" and a "personal" Facebook account can understand), 23 million are user-misclassified accounts (such as profiles assigned to pets or businesses) and about 14 million are pages set up for spamming or other untoward uses.
"These estimates are based on an internal review of a limited sample of accounts," the company said in its SEC filing, "and we apply significant judgment in making this determination, such as identifying names that appear to be fake or other behavior that appears inauthentic to the reviewers."
2. Bots may be gaming its advertising
A startup called Limited Run has stopped advertising on Facebook and recently went public about its experiences with the company, saying that as many as 80 percent of the clicks it received on its Facebook ads appeared to be from "bots" (web robots) and not real people. The allegation implies that Facebook is juicing its click rate to overcharge its advertising clients and give the appearance of increased traffic.
In response, Facebook told CNBC it is "currently investigating their claims."