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How To Manage User Access for Google Ads Accounts

Manage access to your Google Ads account

 

 

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By sharing access to your Google Ads account, you can work with other people in your business on the same Google Ads account. Once you've granted access, you can edit a user's access level, or you can always remove access later on.

This article provides step-by-step instructions for granting, accepting, removing, and editing access to your Google Ads account.

Before you begin

To access your account, the person you invite must have a Google Account or create one.

Keep in mind

The directions below are for inviting a user to access an individual Google Ads account. For Google Ads manager accounts, get instructions for inviting a Google Ads account to link to your manager account.

Instructions

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

How to grant access

  1. In your Google Ads account, click the Admin icon Admin Icon.
  2. Click Access and security.
  3. Click the plus button .
  4. Enter the email address for your invitee, then select their account access level.
  5. Click Send invitation.
  6. After the person accepts your email invitation, you'll receive a notification in your account. If you need to revoke your invitation, click Revoke in the "Actions" column.

How to accept access

You’ll receive a confirmation email if someone invites you to access a Google Ads account. To accept the invitation, click the appropriate link in the email and complete the steps that follow.

Accepting access with an alternate email address

If someone invites you to access a Google Ads account with an email address you have listed as an alternate email address in your Google account, you’ll be able to accept and access Google Ads with either that alternate email address, or the primary email address associated with your Google account.

Keep in mind, when signing in to Google Ads using an alternate email address, you’ll still need to use your Google account password (the password you use to sign in for your primary email address).

Once you accept, in the Google Ads “Access and security” page, you’ll be listed as a user associated with both your alternate email address and primary Google account email address.

How to remove access

  1. In your Google Ads account, click the Admin icon Admin Icon.
  2. Click Access and security.
  3. Find the user you want to remove, and in the "Actions" column, click Remove access.

How to edit access level

  1. In your Google Ads account, click the Admin icon Admin Icon.
  2. Click Access and security.
  3. Place your cursor over a user's access level in the "Access level" column, then click the arrow that appears to select a new access level for the user.
 
 

How To Manage User Access for Google Tag Manager

Managing users and permissions

Manage access control for your containers.
If a team member who is the sole administrator of your Tag Manager account changes roles, you can get locked out of your account. Plan ahead for how account ownership will be handled if a member of your team change roles, and ensure that there are at least two active administrator accounts. Learn more.

Google Tag Manager allows you to delegate access to other users at the account and container level.

At the account level, users can be granted the ability to view or administer the account. At the container level, users can be granted read, edit, approve, or publish rights.

You may only delegate access to Google accounts. These might be Gmail accounts, accounts managed through organizations using Google Workspace, or other accounts created at accounts.google.com.

Subcategories

Google Tag Manager FAQ
Google Analytics FAQ
Google Business FAQ
Google Search Console FAQ

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