Managing users and permissions
Manage access control for your containers.
If a team member who is the sole administrator of your Tag Manager account changes roles, you can get locked out of your account. Plan ahead for how account ownership will be handled if a member of your team change roles, and ensure that there are at least two active administrator accounts. Learn more.
Google Tag Manager allows you to delegate access to other users at the account and container level.
At the account level, users can be granted the ability to view or administer the account. At the container level, users can be granted read, edit, approve, or publish rights.
You may only delegate access to Google accounts. These might be Gmail accounts, accounts managed through organizations using Google Workspace, or other accounts created at accounts.google.com.
Sign up for a Google Analytics account.
- Head to https://analytics.google.com and make sure you’re signed in to your Google account (the email that you used to sign up for any Google products — Gmail, Google Ads, Youtube, Google Tag Manager, etc).
- The following depends if you have an existing Google Analytics account.
If you have an existing Google Analytics account (e.g. Universal Analytics), select Admin âžž Create a new account.
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